Short Ans: Based on my understanding, USA Network did not renew its TV Coverage rights ($22 million), thus ESPN bought the broadcast rights to US Open.
However since NASCAR / College Football are more popular ESPN decided not air the games during weekend. To fill in the gaps USTA (USOpen.org) and The Tennis Channel were showing those games.
The issue is that not everybody can afford Cable/Dish. Other cable providers are packaging The Tennis Channel for additional fee ($3.95 ~ $8.95).
If you feel ESPN / CBS would make money by broadcasting The US Open then feel free to contact them.
ESPN : http://sports.espn.go.com/espn/news/story?page=contact/index
CBS Sports: http://www.cbssports.com/info/about/contact_us
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